OUR STORY STARTS HERE
In 2013, I went to Morocco to visit my family. While I already knew about argan oil and heard of its benefits, I never tried or experienced it myself. Coincidentally, in that same year, I suffered from hair loss. One evening, I saw a bottle of argan oil which my aunt suggested me to try. It was at this moment that I first experienced the incredible effects of argan oil at its fullest.
Because of the appreciation I developed for this miracle product, I began buying bottles of different brands. I tested them out one by one and got to experience different effects over and over again. The main thing I noticed with the different brands compared to my aunts argan oil was that my hair was not benefiting from all the different bottles of argan oil. So I tried to figure out why this effect was not achieved with some argan oil bottles, and this was really difficult to discover and I visited different production cooperatives of argan oil. These women cooperatives had really great quality argan oil, the same as my aunts. The used argan nuts where selected and cleaned thoroughly. The argan oil was also cold pressed and filtered, nothing was added or extracted from the oil. This process of oil pressing gave it its gold yellow color and great quality. From there I knew for sure, I only benefited from this quality of argan oil. And I started only buying from these cooperatives.
I noticed other changes in my skin as well. My skin, especially my nails and hands, were more moisturized. I had planned to use argan oil just to deal with my hair, but it surprised me with its other benefits.
Having discovered the miracle of argan oil, I knew I was in the right place to help those who were like me suffering from hair loss. I wanted to create a space where women could regain their hair and feel confident in their own locks. I wanted to provide tools for both women and men to feel confident about their hair. So I decided to start importing this great quality of argan oil into Europe and share it with others.